Google's WebP image format is getting pretty impressive

It merges all the best of PNG, JPEG, and GIF. Google Play’s online store, redesigned mid-last year, replaced png images with lossless WebP, reducing image file sizes by nearly 35%.YouTube video thumbnails are starting to be served in WebP with initial results indicating up to a 10% reduction in page load time.  The current beta of Chrome optimizations that make encoding lossless images twice as fast, and decrease lossless decode time by 25%. 

WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller in size compared to JPEG images at equivalent SSIM index. WebP supports lossless transparency (also known as alpha channel) with just 22% additional bytes. Transparency is also supported with lossy compression and typically provides 3x smaller file sizes compared to PNG when lossy compression is acceptable for the red/green/blue color channels.

They even offer an image converter:

Right now it's only supported in Chrome and Opera ( but I would have to think that FireFox would pick up support for it sometime with such impressive improvements.


Check it… +Jordan Hawker defines 5 Social Media User Classes and how what we…

Check it… +Jordan Hawker defines 5 Social Media User Classes and how what we share defines out approach to social media

Reshared post from +Jordan Hawker

Social Media User Classification

What are the major types of social media users?  How do they differ in terms of content creation and sharing?  This piece defines the 5 Social Media User Classes that I have defined to help better understand the social ecosystem.  This is the first of a series of blog posts I am writing on this topic, check it out!

Featuring many of my favorite Google+ users:

+Peter Hollens +Carter Gibson +Alan Shapiro +martin shervington +Jaana Nyström +Thomas Broadfoot 
+Paul Spoerry +Paige Keaton 
+Mark Crosling +Claire Galczyk

#PlusHelp   #SocialMedia   #SocialMediaTips   #SocialMediaStrategy  

The 5 Social Media User Classes: How Does Content Sharing Define Our Approach To Social Media?
The social media word is saturated with all variety of users, and there are an infinitely large number of ways to classify them. However, it can still be important to generalize usage of social media…


Scientists to Americans: We're Not Divided on Climate Change http://motherbo…

Reshared post from +Jennifer Ouellette

Scientists to Americans: We're Not Divided on Climate Change 

Scientists to Americans: We’re Not Divided on Climate Change
The AAAS hammers the message home that 97 percent of climate scientists agree human-caused climate change is happening.