Ok before you jump all over me, I know some US cable companies are moving to install Docsis 3, the catch is they are charging as much as $140 a month for around 50 Mbps service. Here’s the catch, they could offer if for MUCH less. It’s the lack of competition in the US that explains why they don’t. Most markets you have a choice of a SINGLE cable provider and broadband already has the highest profit margins of any product cable companies offer. Like any profit-maximizing business would do, they set prices in relation to other providers and market demand rather than based on costs.

Check out how much other countries, where there is more competition, charge. In Japan, its 160 Mbps service costs 6,000 yen ($60) per month. That’s only $5 a month more than the price of its basic 30 Mbps service. In the Netherlands it charges 80 euros ($107) for 120 Mbps service and 60 euros ($81) for 60 Mbps. The fastest consumer broadband in the world is the 160-megabit-per-second service offered by J:Com, the largest cable company in Japan. Guess what it cost them in investment to get those speeds: $20 per home.

So what gives? For one, like any business the cable companies don’t want to cut into a high profit margin service… and why should they, there’s no “competition” for broadband because there’s typically a single cable broadband provider in a given area. Here’s another spin though… really fast broadband means people will watch more on the web and less on traditional cable. The providers are afraid users will ditch regular cable services. With services like Hulu, etc coming out it’s easy to see that they’re trying to keep their traditional business model in place before it’s destroyed by the always-on, on-demand offerings that the web can offer. This also makes sense as to why the cable co’s are putting in place “bandwidth caps” right now. They argue that it’s the P2P file sharers that are taking up all the pipe… but if you look long term it seems more of a protectionist move for the inevitable: the rest of us getting our content when we want, how we want, where we want… via the Internet and not in the pre-packaged, lack of choice manner that the cable companies have been offering so far.

Microsoft seems to finally be getting serious about coming up with some ads that fight back against Apple. I mean let’s face it, Apple’s advertising has always been stellar but the latest round of the Mac vs PC ads were just genius. While MS’s ads aren’t quite as “fun” they do seem to be attacking Apple at the “core” (lol) of the differences between the two computing platforms.

The “Laptop Hunter” commercials have a simple concept. Shoppers are offered a free computer, if they can find one within their budgets and that meets their other priorities. Giampaolo’s criteria: “portability, battery life and I’m looking for power,” all for under $1,500. Giampaolo describes himself as technically savvy and someone who likes to customize a PC.

He begins his search with Windows PCs, but briefly looks at Macs. “This is so-o-o sexy,” he says while picking up a MacBook.”But Macs to me are about ascetics more than they are the computing power. I don’t want to pay for the brand. I want to pay for the computer.”

Check out the ad:

Ok a couple things to point out here… if you want the breakdown on the machines check out this Microsoft Watch article which does a detailed break down on the hardware this guy looked at. While this ad is effective, my only bitch about it is that if Giampaolo were technically savvy (aka a geek) then he would have known exactly what he wanted from the very beginning. He would have researched them on the net. The MacBook wouldn’t even have been a consideration because he already knew what his needs were. Of course… that would make for a short commercial.

rockbox2Ok so a lot of us love to rock out on our plastic instruments; jamming to Rock Band or Guitar Hero. The problems is… having a bunch of plastic guitars, drums, etc makes your living room look a bit, well, nerdy. Enter the AK Rock Box Gaming and Storage Ottoman with Drum Lift. It runs $199.99 with free shipping (normally $299) but might be worth it if you gaming system has it’s home in the living room. Instead of stashing controllers behind the couch, or just leaving them sitting all over the place you can neatly stash them inside the storage ottoman.

Product Features

  • Stylish, handsome ottoman for your living room stores Rock Band gaming accessories
  • Eliminates clutter while keeping your Rock Band instruments ready at a moment’s notice
  • Enough interior space to store two gaming guitars, a foot pedal, and a microphone
  • Specially designed AK Drum Lift raises and lowers Rock Band and Rock Band 2 drum kits with easy one-hand motion
  • Measures 38 inches long by 22 inches wide by 17 inches tall and weighs 61 pounds; all instruments, accessories, and games are sold separately

Currently out of stock but you can place your order via Amazon for the AK Rock Box Gaming and Storage Ottoman with Drum Lift now.

April Fool’s Day passed with much angst over and little action from the Conficker worm, but that doesn’t mean it’s not a threat or that you don’t have it. Joe Stewart from SecureWorks has put together an “eye chart” that sources its graphics from sites that Conficker would block. Click here to view the chart. If you can’t see one or more of the images, you’re either infected or image loading in your browser has been disabled. It’s a test based on the fact that Conficker blocks legitimate security Web sites. The logos are sourced remotely so if they can’t load, then the sites are also likely to be blocked.

conficker eye chart

Direct from Lifehacker: Gmail Labs has released a great new Search Autocomplete feature today that offers search suggestions for all kinds of Gmail searches, from simple search-by-contacts to more advanced search queries—like for specific attachments.

The autocomplete is very smart, too, so when you want to search for a specific attachment type—like photos—you can just choose the has photos autocomplete, and Gmail will generate the much more complicated filename:(jpg OR jpeg OR png) search operators. Handy, huh?

Likewise, it’ll autogenerate the before and after date operators for you (before:yyyy/mm/dd), which have always been too complicated to remember all that well. As always, to enable this feature, just point your browser to Gmail Labs, enable Search Autocomplete, save your changes, and enjoy.