WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller in size compared to JPEG images at equivalent SSIM index. WebP supports lossless transparency (also known as alpha channel) with just 22% additional bytes. Transparency is also supported with lossy compression and typically provides 3x smaller file sizes compared to PNG when lossy compression is acceptable for the red/green/blue color channels.
They even offer an image converter: https://developers.google.com/speed/webp/download
Right now it's only supported in Chrome and Opera (http://caniuse.com/webp) but I would have to think that FireFox would pick up support for it sometime with such impressive improvements.
Reshared post from +Jordan Hawker
Social Media User Classification
What are the major types of social media users? How do they differ in terms of content creation and sharing? This piece defines the 5 Social Media User Classes that I have defined to help better understand the social ecosystem. This is the first of a series of blog posts I am writing on this topic, check it out!
Featuring many of my favorite Google+ users:
The 5 Social Media User Classes: How Does Content Sharing Define Our Approach To Social Media?
The social media word is saturated with all variety of users, and there are an infinitely large number of ways to classify them. However, it can still be important to generalize usage of social media…
Reshared post from +Jennifer Ouellette
Scientists to Americans: We're Not Divided on Climate Change http://motherboard.vice.com/read/scientists-to-americans-were-not-divided-on-climate-change
Scientists to Americans: We’re Not Divided on Climate Change
The AAAS hammers the message home that 97 percent of climate scientists agree human-caused climate change is happening.