PaulSpoerry.com

Microsoft’s new $300 million advertising blitz has started. The media spots will feature Bill Gates and Jerry Seinfeld; the hope is to combat the Mac versus PC commercials that Apple has been so successful with.

I’m a PC user but I gotta hand it to Apple’s advertising department… those ads are hilarious. I actually stop fast forwarding my DVR when I see one.

So the first Gates/Seinfeld ad has come out and it’s… well… underwhelming?! See for yourself:

NUMB3RS is a drama about an FBI agent who recruits his mathematical-genius brother to help the Bureau solve a wide range of challenging crimes in Los Angeles. The two brothers take on the most confounding criminal cases from a very distinctive perspective. Inspired by actual events, the series depicts how the confluence of police work and mathematics provides unexpected revelations and answers to the most perplexing criminal questions. It’s a pretty cool show. I love the mix of math + action to catch the bad guys.

The new season is getting ready to fire up and they’ve released a promo in the form of a PC vs Mac commercial. I dig it.