Identified uses your Facebook network to build a professional profile that’s descriptive of the people you actually know. What Facebook has built for the social graph, Identified is building for the professional graph.
The concept of Identified is to help you build a LinkedIn like professional network based on the largest social network on the planet: Facebook. Based on your Facebook data Identified give you a numerical score (which you can improved by providing more data), it then attempts to connect you with businesses that your friends already work for. The positive here is that it does let you leverage your existing social graph, the downside is that it’s using Facebook to calculate your score. My professional relationships do not exist on Facebook, I keep that part of my life separate from my personal life.
The service is pretty simple, sign in with Facebook and it pulls your work and education history, prompts you to fill in any gaps, and the generates your score. You can improve that score by adding more information about yourself that might help make you more attractive to companies already using the service to find employees. The service could be a real plus for those starting their career, or those who are established but have plenty of business contacts as friends on Facebook. The downside to the service is that signing up and pulling your data in implies that your “score” as they calculate it becomes publicly available… even if your score sucks. The score is calculated based on your social graph, and it appears that certain employers and schools offer more weight to your score.
While I scored second highest among those in my social graph, what I find frightening is that there appears to be no way to remove your data once you’ve subscribed.
Employers certainly look to Facebook when looking at a candidate. Time will tell if Identified attracts the businesses needed to make it a professional search service that will stick around for the long term though.