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You are here: Home / GuestPost / How to Make a Trackable QR Code for Your Business Card (and other marketing collateral)

How to Make a Trackable QR Code for Your Business Card (and other marketing collateral)

February 28, 2013 by Paul Spoerry Leave a Comment

One of my clients asked me how to make a QR code for their offline collateral – including business cards, brochures, flyers and posters – that customers can use to go to my client’s website via their smart phones.

Here’s how you can set this up in less than 30 minutes (and for free). This assume you have Google Analytics installed for tracking purposes. Ready?

QR Code for Business Cards

1 – Copy the Link to Your Landing Page

First things first. Go to the page that you want people to go to. Ideally, it should be mobile-ready (easily readable on a mobile phone). Copy this link directly from your browser so you get it right!

2 – Build Your Custom URL

Go to the custom URL builder in Google Analytics. Plug your URL in and include details about campaign source, medium and campaign name (the rest is optional). These forms are free-form, so put details that will help you identify the source of this campaign (e.g. “business card QA code”).

Google Custom URL Builder

3 – Create Your QR Code

There are many free QR Code creators available. Here is the one I use for this tutorial: QR Code Builder

QR Code Maker

4 – Download Your Code and Test

Once you generate the code, download it as a picture file and test it using a QR code reader on your phone.

QR Code Reader

5 – Check Your Analytics

Go to Google Analytics. On the left navigation bar, go to “Sources > Search > Campaigns” and then find your campaign (it may take a few minutes to show up – make sure you refresh your browser). Are you seeing the results of your test?

QR code analytics

6 – Place Your QR Code Into Your Collateral

Take this image and place it (or have your designer place it) in your business cards or other marketing materials. I use cards from Moo.com – I can past custom images into my business cards.

Ready?

QR codes are a great way to get tech-savvy people to access your site using their smart phones. Are you ready to give it a shot?

Let me know how you’ll use this in the comments below.

Filed Under: GuestPost Tagged With: card, code, https://www.paulspoerry.com/, Linux, qr

About Paul Spoerry

I’m a groovy cat who’s into technology, Eastern Thought, and house music. I’m a proud and dedicated father to the coolest little guy on the planet (seriously, I'm NOT biased). I’m fascinated by ninjas, the Internet, and anybody who can balance objects on their nose for long periods of time.

I have a utility belt full of programming languages and a database of all my knowledge on databases... I practice code fu. Oh, I've also done actual Kung Fu, and have a black belt in Tae Kwon Do.

I run. I meditate. I dance. I blog at PaulSpoerry.com, tweet @PaulSpoerry, and I'm here on Google+.

I'm currently work for IBM developing web enabled insurance applications for IBM and support and develop a non-profit called The LittleBigFund.

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