“So Badass You Can’t Believe It” Magic Leap Raises $542 Million To Launch The Future Of Computing
An ambitious, stealthy startup recruits Google, Qualcomm, and VC and Hollywood A-listers to build next-gen augmented and virtual reality.
Instead Google is going to project content right into your eye.
Magic Leap just finished $542 million in second-round financing led by Google, not Google Ventures, but by the main company.
What makes this different from Glass? For one… you don't look "at" it, everything appears as if it's just there as a part of your reality.
On top of throwing money at it and leading the second-round financing Android and Chrome leader Sundar Pichai will join Magic Leap's board, as will Google's corporate development vice-president Don Harrison. Investors include Qualcomm, Legendary Entertainment and its CEO Thomas Tull, along with A-list VCs Andreessen Horowitz and Kleiner Perkins (so so big players). Tull,who heard about the tech from a buddy at Weta… the folks who made The Lord of the Rings trilogy, is attached to The Dark Knight, Godzilla, and the upcoming Interstellar.