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You are here: Home / Google+ Posts / The ghosts in the Google+ Ghost town drive more engagement

The ghosts in the Google+ Ghost town drive more engagement

April 1, 2014 by Paul Spoerry 3 Comments

+Shareaholic averaged values over the last 6 months for the following respective categories: Time on Site, Pages / Visit and Bounce Rate. What did they find?  YouTube, Google+ and LinkedIn Drive The Most Engaged Social Referrals

I wasn't sure about LinkedIn, only because I'm not super active on it from a social perspective. However, this would totally be my experience in terms of engagement on social networks. It's kind of a no-brainer that people would stay on YouTube longer since it's a video based format. What may surprise some is that while Google+ is often called a Ghost Town (to which I'd say YOU'RE DOING IT WRONG), and does in fact drive less traffic… overall it's traffic is of a higher quality; second only to YouTube. 

What do you think?

Src: http://blog.shareaholic.com/social-media-traffic-engagement-03-2014/

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Filed Under: Google+ Posts

About Paul Spoerry

I’m a groovy cat who’s into technology, Eastern Thought, and house music. I’m a proud and dedicated father to the coolest little guy on the planet (seriously, I'm NOT biased). I’m fascinated by ninjas, the Internet, and anybody who can balance objects on their nose for long periods of time.

I have a utility belt full of programming languages and a database of all my knowledge on databases... I practice code fu. Oh, I've also done actual Kung Fu, and have a black belt in Tae Kwon Do.

I run. I meditate. I dance. I blog at PaulSpoerry.com, tweet @PaulSpoerry, and I'm here on Google+.

I'm currently work for IBM developing web enabled insurance applications for IBM and support and develop a non-profit called The LittleBigFund.

Comments

  1. Bill Sawyer says

    April 1, 2014 at 1:39 pm

    What is a "Bounce Rate"?

  2. Paul Spoerry says

    April 1, 2014 at 1:41 pm

    Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.

    Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees. – http://en.wikipedia.org/wiki/Bounce_rate

  3. Danny Wong says

    April 3, 2014 at 7:40 pm

    +Paul Spoerry thanks a ton for sharing this report I published at +Shareaholic. Glad to hear your experiences mostly agree with our data!

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