I wasn't sure about LinkedIn, only because I'm not super active on it from a social perspective. However, this would totally be my experience in terms of engagement on social networks. It's kind of a no-brainer that people would stay on YouTube longer since it's a video based format. What may surprise some is that while Google+ is often called a Ghost Town (to which I'd say YOU'RE DOING IT WRONG), and does in fact drive less traffic… overall it's traffic is of a higher quality; second only to YouTube.
What do you think?
Bill Sawyer says
What is a "Bounce Rate"?
Paul Spoerry says
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.
Bounce rate is a measure of the effectiveness of a website in encouraging visitors to continue with their visit. It is expressed as a percentage and represents the proportion of visits that end on the first page of the website that the visitor sees. – http://en.wikipedia.org/wiki/Bounce_rate
Danny Wong says
+Paul Spoerry thanks a ton for sharing this report I published at +Shareaholic. Glad to hear your experiences mostly agree with our data!