TIDAL's artist-led ownership is perhaps one of the defining aspects of the enterprise, which will seek to put control of musicians work back in their own hands. In an interview with The New York Times, Jay Z says current streaming "pay system[s] [are] unfair to artists. Everywhere else, everyone gets compensated for their work. Music is everywhere—you consume it every day, everywhere you go. The content creator should be compensated. It's only fair."
There will be no free tier. It will offer music and videos.
The company's co-owners and majority investors: high-profile artists such as Win Butler and Régine Chassagne of Arcade Fire, Daft Punk, Jack White, Kanye West, Beyoncé, Madonna, Usher, Coldplay's Chris Martin, Alicia Keys, Rihanna, Nicki Minaj… so yeah… some heavy hitters.