I just don’t understand why Flo from +Progressive Insurance needs to have an apron on to sell car insurance.
No really… why DOES she need an apron?
About Paul Spoerry
I’m a groovy cat who’s into technology, Eastern Thought, and house music. I’m a proud and dedicated father to the coolest little guy on the planet (seriously, I'm NOT biased). I’m fascinated by ninjas, the Internet, and anybody who can balance objects on their nose for long periods of time.
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There's actually a few explanations of that, and one from the company that might be partial truth, partial spin.
🙂
huh… I didn't know that but… http://www.fastcocreate.com/3017872/progressive-salutes-progress-with-new-apron-themed-campaign
yeah, that's the spin one. It's also supposed to remind you of people at certain types of stores (like grocery stores, or a big box like Home Depot). She's not a 'sales person' but rather a worker, just like 'average american Joe (Josephine)' like the customers Progressive is trying to get.
Some of the commercials are decidedly targeted to millennials (and the big stereotype is surly/quirky Starbucks barista; Hello green apron!) so that may also be part of it.
I'm dressing up as her for Halloween. I get a name tag with my name on it!
It's because car insurance is a dirty business.
……no really, they suck. It's like government endorsed extortion (not that the government needs anyone to do the extorting for them). ¬_¬