Adblock Plus finds the end-game of its business model: Selling ads
Company touts more than 90 million users willing to see “pre-whitelisted” ads.
Ads sold via them that they deem "acceptable ads" will be shown. The thing is they let you opt out of that… but 90% of users don't since that setting is enabled by default when you install the extension. So… just turn that off and for now you still won't get ads even if sold through them.