Google wants to rank websites based on facts not links
Being trustworthy and accurate could help a web page rise up Google rankings if the search engine giant starts to measure quality by facts, not just links
Google could launch an effort to keep trolls and bad information at bay, with a program that would rank websites according to veracity, and sort results according to those rankings. Currently, the search engine ranks pages according to popularity, which means that pages containing unsubstantiated celebrity gossip or conspiracy theories, for example, show up very high.
Google has recently implemented a kind of Knowledge-Based Truth score lite with its medical search results. Now, doctors and real medical experts vet search results about health conditions, meaning anti-vaxx propaganda will not appear in the top results for a “measles” search, for instance.
Predictably those peddling non-science based info are freaking out because they'll lose traffic.