Facebook’s Key to Conquering the World: Beating the Ad Blockers

"The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack Facebook with the bloody ferocity of a Mongol horde.
Last month, it looked like trouble for Eyeo GmbH, the Cologne, Germany-based maker of the popular ad-blocking software—and tormentor of digital publishers and advertisers everywhere—after Facebook introduced coding that made it impossible to wipe out its desktop display ads. But now, the company is preparing to launch a next-generation version of Adblock Plus (which boasts 100 million users worldwide), making it even more difficult for Facebook to defeat. Or at least it hopes. (Next week, Facebook will find itself on Adblock's turf when the annual digital marketing conference dmexco hits Cologne.)"

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