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You are here: Home / Google+ Posts / SURPRISE! Facebook Admits to More False Metrics

SURPRISE! Facebook Admits to More False Metrics

November 16, 2016 by Paul Spoerry Leave a Comment



Facebook Admits to More False Metrics
Facebook has inaccurately reported some of its engagement metrics to publishers, the company admitted Thursday.

"The de-duplicated 7-day summary in the overview dashboard will be 33% lower on average and 28-day will be 55% lower; data in other fields is unaffected. This bug has been live since May; we will be fixing this in the next few weeks."

In other words, Facebook reported figures that inflated the number of users a Facebook page that a organically reached. Facebook also admitted to errors in the way video ads were counted, in Instant Article time-spent counts, and in referrals via apps.

This isn’t the first time Facebook has had to make a mea culpa about metrics. Back in September, the company admitted that it was overestimating its “average duration viewed” metric by 60 to 80 percent.

Check this out on Google+

Filed Under: Google+ Posts

About Paul Spoerry

I’m a groovy cat who’s into technology, Eastern Thought, and house music. I’m a proud and dedicated father to the coolest little guy on the planet (seriously, I'm NOT biased). I’m fascinated by ninjas, the Internet, and anybody who can balance objects on their nose for long periods of time.

I have a utility belt full of programming languages and a database of all my knowledge on databases... I practice code fu. Oh, I've also done actual Kung Fu, and have a black belt in Tae Kwon Do.

I run. I meditate. I dance. I blog at PaulSpoerry.com, tweet @PaulSpoerry, and I'm here on Google+.

I'm currently work for IBM developing web enabled insurance applications for IBM and support and develop a non-profit called The LittleBigFund.

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