Data Selfie – Chrome extension
Important: We are not interested in your data. We don’t want your data. We are not taking your data. Data Selfie explores our relationship to the online…
Chrome extension Data Selfie analyzes your Facebook usage
Give it a whirl and see what companies can learn about you via the social network. Data Selfie stores everything locally and doesn’t share it with anyone (though obviously Facebook is tracking it).
When you install the Data Selfie Chrome Extension, it will run in the background as you use Facebook on your desktop. Data Selfie will record your active and passive activity. The extension will record: clicks on likes in your newsfeed, clicks on newsfeed links to external sites, duration spent on different posts and the specifics of those posts (authors, images and text) in your newsfeed, anything you type, and time spent on Facebook overall. The more you use Facebook the more data is recorded. You can look at the Data Selfie dashboard and get a sense of what Facebook could know about your personality.
I've been using it for a while now and it's pretty interesting, and mostly on point so far, in analyzing how I would self-identify.