What is “brain hacking”? Tech insiders on why you should care
Silicon Valley is engineering your phone, apps and social media to get you hooked, says a former Google product manager. Anderson Cooper reports
Some coders call it “brain hacking” and the tech world would probably prefer you didn’t hear about it. Likes, streaks, emoji's… it's similar to mobile games which get you to cough up cash as you begin to get hooked. Leveraging “gamification” you're pushed to want likes on Facebook and Instagram, retweets on Twitter, and streaks on Snapchat.