Facebook is getting ready to test paid subscriptions with publications – Digiday
The platform giant is moving toward supporting publications with metered paywalls and freemium models, but payments still have to be worked out.
When Facebook launched Instant Articles in May 2015, publishers called on it to include a subscription option, but while Facebook explored the idea, it didn’t come to fruition partly over concerns that it would create roadblocks for its users to access content. The media companies using the platform found they weren’t making money on the feature on their own websites, which prompted more calls from publishers to charge users.
Facebook's subscription model could be tested at the end of the year with a small group of publishers and then rolled out more broadly in 2018. It is aiming for a diverse group in the pilot with both U.S. and international publishers taking part. The New York Times, Tronc, Hearst, The Economist, the U.K.’s Telegraph and Germany’s Bild have been briefed on the plans.