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You are here: Home / GuestPost / Smart dress shows women groped 157 times in under 4 hours

Smart dress shows women groped 157 times in under 4 hours

December 13, 2018 by Paul Spoerry Leave a Comment

Ladies… I’m so sorry. This is such a gross part of being a man and something societally, by which I mean we men, need to address and stop. 

  • Schweppes commissioned research into how often women are touched by strangers
  • A sensor-equipped dress designed by Ogilvy captured the party experience of three women
  • The experiment confirms for men what women have known all along

Women get groped A LOT and that’s not at all OK in any way. To be fair, this research was done in a night club where I would assume that number tilt more in favor of groping. At least I would hope that is the case. As a man… holy crap, while I know it happens I hope it’s not as bad in regular life. A nightclub would be more alcohol infused, etc. is all I’m saying… not that a woman wouldn’t run into similar behavior outside of a club. 

The purpose of The Dress for Respect project was to raise awareness of just how pervasive unwanted touching of women is… and judging by this it’s pretty pervasive even if you take into account the location where the test was done (which of course isn’t an excuse in any way… consent means CONSENT). 

Filed Under: GuestPost

About Paul Spoerry

I’m a groovy cat who’s into technology, Eastern Thought, and house music. I’m a proud and dedicated father to the coolest little guy on the planet (seriously, I'm NOT biased). I’m fascinated by ninjas, the Internet, and anybody who can balance objects on their nose for long periods of time.

I have a utility belt full of programming languages and a database of all my knowledge on databases... I practice code fu. Oh, I've also done actual Kung Fu, and have a black belt in Tae Kwon Do.

I run. I meditate. I dance. I blog at PaulSpoerry.com, tweet @PaulSpoerry, and I'm here on Google+.

I'm currently work for IBM developing web enabled insurance applications for IBM and support and develop a non-profit called The LittleBigFund.

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