Ladies… I’m so sorry. This is such a gross part of being a man and something societally, by which I mean we men, need to address and stop.
- Schweppes commissioned research into how often women are touched by strangers
- A sensor-equipped dress designed by Ogilvy captured the party experience of three women
- The experiment confirms for men what women have known all along
Women get groped A LOT and that’s not at all OK in any way. To be fair, this research was done in a night club where I would assume that number tilt more in favor of groping. At least I would hope that is the case. As a man… holy crap, while I know it happens I hope it’s not as bad in regular life. A nightclub would be more alcohol infused, etc. is all I’m saying… not that a woman wouldn’t run into similar behavior outside of a club.
The purpose of The Dress for Respect project was to raise awareness of just how pervasive unwanted touching of women is… and judging by this it’s pretty pervasive even if you take into account the location where the test was done (which of course isn’t an excuse in any way… consent means CONSENT).
Let’s connect!