LinkedIn may seem intimidating or even a little confusing. As a business owner, you are wondering if you really need it or any other platform for that matter. With LinkedIn you are able to connect with customers, business associates, and other important people all in one place.
The search engine marketing world is a battlefield that is highly contested between SEO or search engine optimization and PPC or pay-per-click advertising.
Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw them closer to the brand.