How to Make a Trackable QR Code for Your Business Card (and other marketing collateral)

February 28, 2013 by Paul Spoerry Leave a Comment

One of my clients asked me how to make a QR code for their offline collateral – including business cards, brochures, flyers and posters – that customers can use to go to my client’s website via their smart phones.

Here’s how you can set this up in less than 30 minutes (and for free). This assume you have Google Analytics installed for tracking purposes. Ready?

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How Content Marketing Compares to Traditional Advertising Infographic

February 18, 2013 by Paul Spoerry 3 Comments

Content Marketing is a growing and powerful way that businesses of all sizes can use to reach their customers. As compared to traditional advertising, the focus is not to “interrupt” the user with a brand message. With content marketing the goal is to educate the potential customer, engage with them, build a relationship, and draw them closer to the brand.

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