In many ways, social media allows a business to get the word out about itself easier than ever before. As the format has developed however, audiences have become more fragmented and specialized, causing companies to search for ways to quickly and easily reach their customers. Fortunately, app developers have seized upon this and created several programs to serve this need.

While social media sites like Facebook and Twitter have their own apps, developers have created many others that can provide more specific services while working within those sites. Read on to learn about 7 awesome apps to help your social media marketing efforts. [Read more…]