Spend 3 mins 33 seconds and you'll know why it's a big deal and why you should care. Without data equality providers could cripple competitors…. for instance: phone, tv, etc (you know… things we're now able to do over the Internet but for which cable companies have competing services).
Tell the FCC to reclassify broadband internet as a title II common carrier telecommunications service: http://goo.gl/xHnB4n
And then sign the WhiteHouse.gov petition to get the Oval Office to respond on the topic: http://goo.gl/kZ3RLV